About the Role:
We are seeking an analytical and results-driven Analyst to join our Online Business Analytics team. In this role, you will analyze digital customer behavior, website performance, and online sales trends to deliver actionable insights that drive growth and optimize the customer experience. You’ll work closely with cross-functional partners in marketing, product, and digital commerce to help shape data-informed strategy.
Key Responsibilities:
- Analyze online business performance metrics such as traffic, conversion, revenue, bounce rate, and customer engagement
- Track and report on the effectiveness of marketing campaigns, promotions, and digital initiatives
- Monitor e-commerce funnels and site behavior using tools like Google Analytics, Adobe Analytics, or similar platforms
- Build dashboards and reports to track KPIs and identify trends or anomalies
- Collaborate with UX, product, and digital marketing teams to provide insights and recommendations
- Conduct customer segmentation and cohort analysis to understand user behavior and lifetime value
- Support A/B testing and optimization efforts with data-driven insights
Required Qualifications:
- Bachelor’s degree in Business Analytics, Statistics, Marketing, Economics, or a related field
- 2–5 years of experience in business/data analytics, preferably in an e-commerce or digital environment
- Strong proficiency in Excel and SQL; experience with data visualization tools (e.g., Tableau, Power BI)
- Working knowledge of web analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Understanding of e-commerce KPIs and digital performance metrics
- Excellent attention to detail and communication skills
Preferred Qualifications:
- Experience with A/B testing tools (e.g., Optimizely, Google Optimize)
- Familiarity with marketing attribution, funnel optimization, and multi-channel performance analysis
- Ability to translate data into clear, compelling business narratives for stakeholders
What We Offer:
- Competitive salary and annual bonus opportunities
- Health, dental, and vision insurance
- Flexible remote/hybrid work options
- Professional development support and career growth opportunities
- A collaborative, data-driven culture with real impact on business performance
How to Apply:
📩 Submit your resume and a brief cover letter to: digitalanalytics@[yourcompany].com
Subject: Analyst – Online Business Analytics – [Your Name]
🗓️ Applications reviewed on a rolling basis