About the Role:
Lucasfilm is looking for a passionate and detail-driven Data Analyst to join our Social Analytics team. In this role, you will analyze social media performance across franchises like Star Wars, Indiana Jones, and more to help shape marketing strategies and content decisions. You’ll be instrumental in understanding our global fan base and how they engage with our stories across digital platforms.
Key Responsibilities:
- Collect, clean, and analyze social media data (Facebook, Twitter/X, Instagram, TikTok, YouTube, etc.)
- Track campaign performance, fan sentiment, reach, engagement, and content effectiveness
- Create regular dashboards and ad hoc reports for internal stakeholders, marketing, and creative teams
- Provide strategic insights on audience trends, community growth, and social conversation
- Partner with PR, digital, and franchise teams to align data with storytelling and brand goals
- Stay current on industry benchmarks, social platform changes, and fandom culture
Preferred Qualifications:
- Bachelor’s degree in Marketing Analytics, Statistics, Communications, or a related field
- 2–5 years of experience in social media analytics or digital marketing analytics
- Proficiency in tools such as Sprout Social, Brandwatch, NetBase, Tableau, or Google Data Studio
- Strong knowledge of social platforms and how metrics differ across them
- Excellent communication and storytelling skills—comfortable presenting to non-technical audiences
- Passion for Lucasfilm IP and the broader entertainment/media landscape
Bonus:
- Experience working with entertainment brands, fan communities, or international audiences
- Working knowledge of SQL, Python, or other scripting tools (a plus, not required)
- Familiarity with influencer or campaign tracking tools
What We Offer:
- Opportunity to work on iconic franchises with a global audience
- Collaborative and creative team environment
- Competitive salary and Disney benefits (health, dental, vision, 401(k), park perks, and more)
- Professional growth and learning opportunities within The Walt Disney Company
How to Apply:
📩 Submit your resume and a short cover letter via the official Disney Careers portal:
careers.disney.com (Search: “Data Analyst – Lucasfilm”)
Deadline: Applications reviewed on a rolling basis. Early applicants encouraged.