About the Role:
USA Winzons is seeking a strategic and execution-focused Go-to-Market (GTM) Manager to lead our entry and expansion in India’s fast-growing creator economy. As the GTM Manager for Creator Tech, you’ll be responsible for developing and executing the launch strategy for our tools and services built for content creators, influencers, and digital entrepreneurs across platforms like YouTube, Instagram, and LinkedIn.
You will work cross-functionally with product, marketing, growth, and partnerships teams to ensure that our products meet the evolving needs of Indian creators and scale effectively in one of the world’s most vibrant creator ecosystems.
Key Responsibilities:
- Develop and own the go-to-market strategy for creator-focused tech products in India
- Identify and segment key user personas (influencers, educators, YouTubers, etc.)
- Localize positioning, messaging, and product-market fit for Indian users
- Launch pilot programs and partnerships with early adopters, creators, and agencies
- Collaborate with marketing to plan campaigns, events, and influencer outreach
- Track product adoption, retention, and growth metrics; recommend pivots and improvements
- Stay on top of trends in the Indian creator economy, social commerce, and digital monetization
Qualifications:
- 5+ years of experience in GTM, product marketing, creator strategy, or business development
- Prior experience launching SaaS, mobile apps, or digital platforms in India
- Understanding of the creator/influencer economy and content platforms (YouTube, Instagram, LinkedIn, ShareChat, etc.)
- Strong data and customer insights orientation—ability to move fast based on feedback and analytics
- Excellent communication, stakeholder management, and execution skills
- Bachelor’s or Master’s in Marketing, Business, Communications, or a related field
Preferred:
- Experience in or passion for working with creators, influencers, or digital educators
- Familiarity with creator monetization models, platform algorithms, and growth tactics
- Experience with early-stage product launches or working in high-growth startups
What We Offer:
- A high-impact leadership role shaping our India strategy
- Remote-first work with flexible hours and a collaborative team culture
- Competitive compensation, bonus structure, and equity participation
- Direct access to decision-makers and fast iteration cycles
- The opportunity to define how India’s creators use our tech
How to Apply:
Please send your resume and a brief cover letter (or portfolio of GTM wins, if available) to: careers@usawinzons.com
Subject: GTM Manager – Creator Tech India – [Your Name]