🏢 Company: [Your Company Name]
📍 Location: New York, NY (Hybrid/On-site Option Available)
💼 Job Type: Full-Time
💰 Salary: Competitive | Based on Experience | Health Benefits Included
🌟 About the Role:
We are seeking a highly skilled Product Marketing Manager to join our growing marketing team in New York. In this role, you will be responsible for shaping the go-to-market strategy for our products, working closely with product management, sales, and cross-functional teams to drive the success of our offerings in the market.
As a Product Marketing Manager, you will be instrumental in defining the positioning, messaging, and strategy for our products, and you’ll help execute campaigns that resonate with customers, drive engagement, and contribute to the overall success of the business.
🔑 Key Responsibilities:
- Develop and execute comprehensive product marketing strategies that drive product adoption, engagement, and sales growth
- Collaborate with product management teams to ensure alignment of product features and benefits with market demands
- Craft compelling product messaging and positioning for various audiences, including customers, partners, and internal teams
- Create and manage go-to-market plans, including product launches, marketing campaigns, and promotional materials
- Work closely with sales teams to provide product knowledge, training, and support for sales initiatives
- Analyze market trends, customer feedback, and competitive landscapes to adjust marketing strategies and optimize product performance
- Oversee the creation of product content, including presentations, white papers, case studies, and website copy
- Measure and report on the effectiveness of product marketing efforts, using data and metrics to refine strategies
- Lead product-related events, webinars, and other promotional activities to drive brand awareness and customer loyalty
✅ Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred)
- Minimum of 3-5 years of experience in product marketing or a related field, with a strong understanding of product lifecycle management
- Proven track record of successfully launching and marketing products in a competitive landscape
- Strong understanding of marketing strategies, market research, and customer segmentation
- Exceptional written and verbal communication skills with the ability to create impactful messaging for various audiences
- Ability to collaborate across teams, including sales, product, and design, to execute cohesive marketing strategies
- Experience with marketing analytics tools (Google Analytics, HubSpot, etc.) and a data-driven approach to decision-making
- Self-starter with the ability to manage multiple projects and deadlines in a fast-paced environment
🎁 What We Offer:
- Competitive salary based on experience
- Comprehensive benefits package, including health, dental, and vision insurance
- Generous paid time off and holiday schedule
- Retirement savings plan with company match
- Professional development opportunities and ongoing training
- A dynamic and innovative work environment
- Opportunities for career growth and advancement
📩 How to Apply:
Please send your resume and a cover letter to [email@example.com] with the subject line:
“Product Marketing Manager Application – [Your Name]”