Company: USA WINZONS
Location: United States (Remote/Hybrid Option Available)
Job Type: Full-Time
Industry: Public Relations, Marketing, Communications
About the Role:
USA WINZONS is seeking a data-driven and strategic Manager, Insights and Analytics – PR to lead analytics initiatives that drive smarter communication and PR strategies. In this role, you will collaborate closely with PR, marketing, and executive teams to deliver meaningful insights from media, audience, and campaign performance data to influence decision-making and optimize outreach.
Key Responsibilities:
- Lead the design and execution of analytics strategies that measure PR campaign effectiveness, media coverage, sentiment, and share of voice
- Translate complex data into clear, actionable insights and reports for both internal and external stakeholders
- Leverage media intelligence tools (e.g., Cision, Meltwater) to analyze earned media performance and industry trends
- Develop KPIs and dashboards to track PR impact, audience engagement, and brand reputation metrics
- Work closely with the PR and communications teams to align messaging with data-backed strategies
- Conduct competitive benchmarking and audience analysis to guide messaging and outreach strategies
- Present insights in compelling visual and narrative formats to senior leadership and clients
- Support thought leadership by identifying story opportunities and media trends based on data
Requirements:
- Bachelor’s or Master’s degree in Communications, Marketing, Data Analytics, or related field
- 5+ years of experience in PR analytics, media intelligence, or communications measurement
- Strong expertise with tools such as Cision, Talkwalker, Meltwater, Google Analytics, and Excel/Tableau/Power BI
- Experience working with qualitative and quantitative data across traditional, digital, and social media platforms
- Exceptional storytelling, visualization, and presentation skills
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Experience in a PR agency or media insights environment preferred
What We Offer:
- 100% Remote or Hybrid Flexibility
- Competitive Salary + Performance Incentives
- Career Growth and Leadership Opportunities
- Collaborative and Forward-Thinking Culture
- Health, Dental, Vision, and Retirement Plans
📢 Apply today to become the Manager of Insights and Analytics – PR at USA WINZONS and help us transform data into impactful media strategies.